By combining all of our choice and ratings data with separately collected background information on the daters, we could figure out what made someone desirable by comparing the attributes of daters that attracted a lot of interest for future dates with those that were less popular.
With the obvious qualification that we're talking here about a four-minute version of love and dating, we found that men did put significantly more weight on their assessment of a partner's beauty, when choosing, than women did.
When economists began broadly applying their theories of rational choice-making, love and marriage were among the first areas they colonized.
Each event had between 10 and 20 daters of each gender, and in the course of the evening, every man met every woman and vice versa.
After two years of serving as academic love brokers, we had data on thousands of decisions made by more than 400 daters from Columbia University's various graduate and professional schools.
The first step in helping people find love and happiness is to figure out what they're really looking for in the first place.
My friend scrolls through the photos of a man on Facebook.